{"id":9804,"date":"2014-08-01T15:39:18","date_gmt":"2014-08-01T15:39:18","guid":{"rendered":"http:\/\/arrontesybarrera.com\/creatibo\/2014\/08\/01\/factores-de-exito-episodio-uno\/"},"modified":"2025-11-26T11:50:16","modified_gmt":"2025-11-26T10:50:16","slug":"factores-de-exito-belleza","status":"publish","type":"post","link":"https:\/\/arrontesybarrera.com\/creatibo\/factores-de-exito-belleza\/","title":{"rendered":"Factores de \u00e9xito 1: Lo feo no se vende"},"content":{"rendered":"<div style=\"margin-top: 0px; margin-bottom: 0px;\" class=\"sharethis-inline-share-buttons\" ><\/div><p>\u00bfSabr\u00edas qui\u00e9n de estas dos personas es el brillante psic\u00f3logo americano Edward Thorndik? \u00bfNo? Pues analiza sus rasgos f\u00edsicos porque de tu capacidad de valorar la belleza depende el vender m\u00e1s o menos. Y nos explicamos cont\u00e1ndote <strong>factores de \u00e9xito para tu marca<\/strong>.<\/p>\n<p><!--more--><span style=\"font-size: inherit;\">Thorndik es el creador de la teor\u00eda del Efecto Halo. Seg\u00fan esta teor\u00eda, tendemos a dotar de multitud de <strong>caracter\u00edsticas positivas a lo bello solo por ser bello<\/strong>, tengan o no aquellas caracter\u00edsticas positivas. <\/span><\/p>\n<p><span style=\"font-size: inherit;\">Por ejemplo, podemos decir que los Papas guapos (\u00bfFrancisco?) son m\u00e1s buenas personas que los Papas feos (\u00bfRatzinger?) y m\u00e1s simp\u00e1ticos, m\u00e1s amables, m\u00e1s generosos, m\u00e1s trabajadores e incluso m\u00e1s inteligentes. De los Papas que no son guapos se han llegado a decir cosas muy feas.<\/span><\/p>\n<p>Tambi\u00e9n pod\u00edamos afirmar, seg\u00fan esta teor\u00eda, que si Iniesta fuera m\u00e1s guapo ganar\u00eda m\u00e1s dinero y si Cristiano fuera m\u00e1s feo ganar\u00eda menos. Y es que en este sector, los deportistas guapetones y guapetonas son un im\u00e1n para la gran mayor\u00eda de las marcas.<\/p>\n<p><strong>Raymond Loewy<\/strong>\u00a0es uno de los h\u00e9roes mundiales del dise\u00f1o. Cuando este franc\u00e9s lleg\u00f3 a Estados Unidos (USA) desde Europa se encontr\u00f3 un pa\u00eds con una tecnolog\u00eda genial, pero con un dise\u00f1o industrial indigno. As\u00ed que se forr\u00f3 haciendo ganar pasta a quienes le contrataban para redise\u00f1ar de todo, desde aviones, trenes y coches, hasta m\u00e1quinas de escribir o paquetes de cigarrillos. Tras d\u00e9cadas de trabajo Loewy resumi\u00f3 todo lo aprendido en un libro cuyo t\u00edtulo lo dice todo:\u00a0<strong><em>Lo feo no se vende<\/em>. <\/strong>Y ah\u00ed est\u00e1 uno de los factores de \u00e9xito de tu marca.<\/p>\n<p>\u00bfY esto c\u00f3mo se aplica en la vida real? Pues cultivando el buen gusto y aprendiendo a distinguir lo que es bonito y lo que es feo para nuestros clientes, y no para nosotros mismos. Y aqu\u00ed pod\u00edamos empezar a hablar de Steve Jobs y de su clara orientaci\u00f3n al mercado, pero esto ya nos aburre un poquito \u00bfverdad?<\/p>\n<p>Por cierto, Edward Thorndik es el tipo feo de la derecha. El guapo es Potts Cheyney, un economista de Penn.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-1825 size-full\" src=\"https:\/\/blog.malditosgurus.com\/hubfs\/Imported_Blog_Media\/Papas.png\" alt=\"Papas\" width=\"520\" height=\"248\" \/><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-1826 size-full\" src=\"https:\/\/blog.malditosgurus.com\/hubfs\/Imported_Blog_Media\/Iniesta_Ronaldo.png\" alt=\"Iniesta_Ronaldo\" width=\"522\" height=\"239\" \/><\/p>\n<p><a href=\"http:\/\/www.amazon.es\/025-FEO-VENDE-VARIOS-TEXTOS-GENERALES\/dp\/847082113X\/ref=sr_1_1?ie=UTF8&amp;qid=1455043228&amp;sr=8-1&amp;keywords=lo+feo+no+se+vende\"><img decoding=\"async\" class=\"aligncenter wp-image-1827 size-full\" src=\"https:\/\/blog.malditosgurus.com\/hubfs\/Imported_Blog_Media\/Lo_feo_no_se_vende.png\" alt=\"Lo_feo_no_se_vende\" width=\"517\" height=\"342\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00bfSabr\u00edas qui\u00e9n de estas dos personas es el brillante psic\u00f3logo americano Edward Thorndik? \u00bfNo? Pues analiza sus rasgos f\u00edsicos porque de tu capacidad de valorar la belleza depende el vender m\u00e1s o menos. Y nos explicamos cont\u00e1ndote factores de \u00e9xito para tu marca.<\/p>\n","protected":false},"author":17,"featured_media":10010,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[533,18,61,447,1510,3],"class_list":["post-9804","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicidad","tag-belleza","tag-branding","tag-estrategia-de-marca","tag-factores-de-exito","tag-psicologia-social","tag-publicidad-2"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Factores de \u00e9xito 1: Lo feo no se vende - Creatibo<\/title>\n<meta name=\"description\" content=\"De tu capacidad de valorar la belleza depende el vender m\u00e1s o menos. 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