{"id":9802,"date":"2014-08-14T08:51:10","date_gmt":"2014-08-14T06:51:10","guid":{"rendered":"http:\/\/arrontesybarrera.com\/creatibo\/2014\/08\/14\/09-factores-de-exito-episodio-tres\/"},"modified":"2025-11-26T11:53:22","modified_gmt":"2025-11-26T10:53:22","slug":"09-factores-de-exito-3-reciprocidad","status":"publish","type":"post","link":"https:\/\/arrontesybarrera.com\/creatibo\/09-factores-de-exito-3-reciprocidad\/","title":{"rendered":"Factores de \u00e9xito 3: Reciprocidad"},"content":{"rendered":"<div style=\"margin-top: 0px; margin-bottom: 0px;\" class=\"sharethis-inline-share-buttons\" ><\/div><p>\u00bfHiciste un regalo de cumplea\u00f1os? Es probable que recibas otro en tu d\u00eda. \u00bfTe invitaron a una cerveza? Seguro que t\u00fa pagar\u00e1s la pr\u00f3xima. \u00bfComentaste una publicaci\u00f3n en Facebook? Te dar\u00e1n un me gusta a cambio\u2026 Es de bien nacido ser agradecido y todos tendemos a devolver los favores de forma instintiva para no ser tildados de ego\u00edstas.<\/p>\n<p><!--more--><\/p>\n<p>Se llama reciprocidad y, seg\u00fan el soci\u00f3logo estadounidense\u00a0<a href=\"http:\/\/es.wikipedia.org\/wiki\/Alvin_W._Gouldner\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Alvin Gouldner<\/strong><\/a>, esta norma social es tan fuerte que hacemos cosas que nunca hubi\u00e9semos hecho de otra forma, incluso solemos devolver un favor mucho mayor que el recibido.<\/p>\n<p>Esta norma se cumple en todos los intercambios, desde las actitudes, gestos o sentimientos hasta en las relaciones comerciales. Por eso hacerle un favor al consumidor incrementa las posibilidades de realizar una venta. De ah\u00ed que las marcas ofrezcan muestras, 20% m\u00e1s de producto, contenidos de inter\u00e9s y otros servicios gratuitos.<\/p>\n<p><a href=\"http:\/\/es.wikipedia.org\/wiki\/Sam_Walton\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Sam Walton<\/strong><\/a>, fundador de Wal-Mart, prohibi\u00f3 a sus empleados aceptar cualquier favor de los proveedores, lo que inclu\u00eda desde un caf\u00e9 hasta llevarlo al aeropuerto, ya que sab\u00eda que estos peque\u00f1os regalos limitaban su capacidad de negociar. Esto ya lo hab\u00eda demostrado mucho antes\u00a0<a href=\"http:\/\/en.wikipedia.org\/wiki\/Vance_Packard\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Vance Packard<\/strong><\/a>\u00a0que relat\u00f3 en su libro\u00a0<em>Los persuasores ocultos<\/em>, el caso de un supermercado de Indiana (EE.UU) que vendi\u00f3 454 kilos de queso en pocas horas tras invitar a sus clientes a probarlo.<\/p>\n<p>\u00bfC\u00f3mo podemos aplicarlo en nuestra vida real? Pues si le sonr\u00edes a alguien, te devolver\u00e1 la sonrisa. Si haces un favor a tus familiares y amigos, se sentir\u00e1n en deuda contigo cuando necesites algo. Y si tienes un detalle con tus clientes, aumentar\u00e1n las posibilidades de que compren tus productos o contraten tus servicios.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-1841 size-full\" src=\"https:\/\/blog.malditosgurus.com\/hubfs\/Imported_Blog_Media\/Dunkin.png\" alt=\"Dunkin\" width=\"566\" height=\"291\" \/><\/p>\n<div class=\"hs-responsive-embed hs-responsive-embed-youtube\"><iframe class=\"hs-responsive-embed-iframe\" src=\"\/\/www.youtube.com\/embed\/EXX_pE3C4SE\" width=\"560\" height=\"314\" allowfullscreen=\"allowfullscreen\" data-service=\"youtube\"><\/iframe><\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u00bfHiciste un regalo de cumplea\u00f1os? Es probable que recibas otro en tu d\u00eda. \u00bfTe invitaron a una cerveza? Seguro que t\u00fa pagar\u00e1s la pr\u00f3xima. \u00bfComentaste una publicaci\u00f3n en Facebook? Te dar\u00e1n un me gusta a cambio\u2026 Es de bien nacido ser agradecido y todos tendemos a devolver los favores de forma instintiva para no ser [&hellip;]<\/p>\n","protected":false},"author":17,"featured_media":10008,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[18,1513,61,1510,3,78],"class_list":["post-9802","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicidad","tag-branding","tag-capacidad-de-negociar","tag-estrategia-de-marca","tag-psicologia-social","tag-publicidad-2","tag-ventas"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Factores de \u00e9xito 3: Reciprocidad - Creatibo<\/title>\n<meta name=\"description\" content=\"\u00bfTe invitaron a una cerveza? Seguro que t\u00fa pagar\u00e1s la pr\u00f3xima. 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