{"id":9765,"date":"2016-05-27T12:30:13","date_gmt":"2016-05-27T12:30:13","guid":{"rendered":"http:\/\/arrontesybarrera.com\/creatibo\/2016\/05\/27\/tomar-decisiones-mva-vs-dt\/"},"modified":"2019-07-16T11:23:14","modified_gmt":"2019-07-16T11:23:14","slug":"tomar-decisiones-mva-vs-dt","status":"publish","type":"post","link":"https:\/\/arrontesybarrera.com\/creatibo\/tomar-decisiones-mva-vs-dt\/","title":{"rendered":"C\u00f3mo tomar decisiones: MBA vs DT"},"content":{"rendered":"<div style=\"margin-top: 0px; margin-bottom: 0px;\" class=\"sharethis-inline-share-buttons\" ><\/div><p>Consideremos una empresa de alimentaci\u00f3n l\u00edder en su mercado. Necesita conocer c\u00f3mo posicionarse dentro de unos a\u00f1os. \u00bfCrear nuevos productos? \u00bfAmpliar el uso de los existentes? \u00bfDesarrollarse en nuevos mercados? <span style=\"font-size: inherit;\">La empresa necesita ser sostenible pero existen much\u00edsimas incertidumbres sobre el futuro. Si consideramos estas circunstancias, la empresa puede hacerles frente de dos maneras: <strong>MBA vs DT.\u00a0<\/strong>Te lo explicamos a continuaci\u00f3n.<\/span><\/p>\n<p><!--more--><\/p>\n<h2>1\u00ba Perfil <em>Business<\/em><\/h2>\n<p>Una podr\u00eda ser crear un <strong>equipo de consultores analistas con perfil MBA<\/strong>. Estos valorar\u00e1n las diferentes tendencias del mercado (sociales, tecnol\u00f3gicas, pol\u00edticas, medioambientales). Leer\u00e1n an\u00e1lisis, entrevistas con los expertos de la industria, y estudiar\u00e1n las mejores pr\u00e1cticas de otros l\u00edderes y competidores.<\/p>\n<p>Con estos datos har\u00e1n sus previsiones y recomendar\u00e1n un conjunto de estrategias acompa\u00f1adas por un <a href=\"https:\/\/en.wikipedia.org\/wiki\/Return_on_investment\"><em><span style=\"text-decoration: underline;\"><strong>ROI<\/strong><\/span><\/em><\/a> y <a href=\"https:\/\/en.wikipedia.org\/wiki\/Net_present_value\"><span style=\"text-decoration: underline;\"><em><strong>NPV (net present value)<\/strong><\/em><\/span><\/a> calculados perfectamente.<\/p>\n<p>Por \u00faltimo entregar\u00e1n este material presentado en un magn\u00edfico Powerpoint.<\/p>\n<h2>2\u00ba Perfil <em>Design<\/em><\/h2>\n<p>Pero la empresa tambi\u00e9n puede trabajar con un <strong>equipo de creativos y dise\u00f1adores<\/strong> en la b\u00fasqueda de \u201cese futuro\u201d.<\/p>\n<p>Estos empezar\u00e1n con un estudio de las tendencias similar al del grupo de perfil MBA. Pero ellos desarrollar\u00e1n \u201cposibles escenarios futuros\u201d en vez de hojas de c\u00e1lculo. Los dise\u00f1adores se acercar\u00e1n a los comercios y preguntar\u00e1n a los empleados y compradores, centr\u00e1ndose en la experiencia de compra. Probablemente crear\u00e1n perfiles del consumidor, y usar\u00e1n escenarios para modelar los cambios en la vida de las personas.<\/p>\n<p>Quiz\u00e1 desarrollen un trabajo de <a href=\"http:\/\/arrontesybarrera.com\/creatibo\/como-hacer-un-brainstorming-que-funcione\/\"><span style=\"text-decoration: underline;\"><em><strong>brainstorming<\/strong><\/em><\/span><\/a> sobre el \u201ccomercio del futuro\u201d invitando a sus compa\u00f1eros a cambio de pizza gratis. Desde estos escenarios y personas consumidoras, construir\u00e1n este como un grupo.<\/p>\n<p>Por \u00faltimo, estos presentar\u00e1n las soluciones con un peque\u00f1o n\u00famero de conceptos para que sean prototipados con la intenci\u00f3n de solicitar feedback de gente real y de colaboradores.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-2388 size-full\" src=\"https:\/\/blog.malditosgurus.com\/hubfs\/Imported_Blog_Media\/Tabla_2-1.jpg\" width=\"618\" height=\"660\" \/><\/p>\n<p>Sea como fuere, tomar decisiones estrat\u00e9gicas requiere alinear el modelo con la filosof\u00eda y los valores de la compa\u00f1\u00eda.<\/p>\n<p>Por ejemplo, empresas como Google se enfocar\u00e1n al usuario y se sentir\u00e1n c\u00f3modas con el <em><em><a href=\"http:\/\/arrontesybarrera.com\/creatibo\/que-es-el-design-thinking\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline;\"><strong>design thinking<\/strong><\/span><\/a><em>.<\/em><\/em><\/em><\/p>\n<p>En cambio, una empresa de infraestructuras buscar\u00e1 soluciones m\u00e1s anal\u00edticas y cuantificables.<em><em><em><br \/>\n<\/em><\/em><\/em><\/p>\n<hr \/>\n<h6><\/h6>\n","protected":false},"excerpt":{"rendered":"<p>Consideremos una empresa de alimentaci\u00f3n l\u00edder en su mercado. Necesita conocer c\u00f3mo posicionarse dentro de unos a\u00f1os. \u00bfCrear nuevos productos? \u00bfAmpliar el uso de los existentes? \u00bfDesarrollarse en nuevos mercados? La empresa necesita ser sostenible pero existen much\u00edsimas incertidumbres sobre el futuro. Si consideramos estas circunstancias, la empresa puede hacerles frente de dos maneras: MBA [&hellip;]<\/p>\n","protected":false},"author":17,"featured_media":9977,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[38],"tags":[18,13,457,127,456],"class_list":["post-9765","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding","tag-branding","tag-creatividad-2","tag-dt","tag-estrategia-de-branding","tag-mba"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>MBA vs DT: c\u00f3mo tomar la decici\u00f3n correcta: - Creatibo<\/title>\n<meta name=\"description\" content=\"Consideremos una empresa de alimentaci\u00f3n l\u00edder en su mercado. 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