{"id":9759,"date":"2016-06-17T09:56:00","date_gmt":"2016-06-17T09:56:00","guid":{"rendered":"http:\/\/arrontesybarrera.com\/creatibo\/2016\/06\/17\/marketing-causay-marketing-social\/"},"modified":"2019-07-16T11:12:05","modified_gmt":"2019-07-16T11:12:05","slug":"marketing-causa-y-marketing-social","status":"publish","type":"post","link":"https:\/\/arrontesybarrera.com\/creatibo\/marketing-causa-y-marketing-social\/","title":{"rendered":"Marketing con causa y marketing social"},"content":{"rendered":"<div style=\"margin-top: 0px; margin-bottom: 0px;\" class=\"sharethis-inline-share-buttons\" ><\/div><p>\u00bfSabr\u00edas distinguir entre marketing con causa, marketing social y marketing social corporativo? Aunque su nombre puede dar lugar a confusiones, se trata de conceptos distintos y en el siguiente post te explicamos un poquito en qu\u00e9 consiste cada uno de ellos.<\/p>\n<p><!--more--><\/p>\n<h2>Marketing social<\/h2>\n<p>Se trata de un sistema de estrategias, procesos y t\u00e9cnicas de marketing desarrollado por entidades p\u00fablicas o privadas para actuar sobre los miembros de una sociedad para que adopten, rechacen o abandonen voluntariamente ideas, actitudes y\/o comportamientos en beneficio de individuos, de comunidades, o de la propia sociedad en su conjunto.<\/p>\n<p>Est\u00e1 orientado a influir en la opini\u00f3n p\u00fablica, o al menos, dejar patente su postura ante ciertos aspectos sociales.<\/p>\n<p><strong>Ejemplos de marketing social:\u00a0<\/strong><\/p>\n<div class=\"hs-responsive-embed hs-responsive-embed-youtube\"><iframe class=\"hs-responsive-embed-iframe\" src=\"\/\/www.youtube.com\/embed\/h-8PBx7isoM\" width=\"560\" height=\"314\" allowfullscreen=\"allowfullscreen\" data-service=\"youtube\"><\/iframe><\/div>\n<h2>Marketing con causa<\/h2>\n<p>Aqu\u00ed nos referimos a estrategias de marketing que emplean las empresas para vincular, con fin lucrativo (Aldamiz 2003), su actividad econ\u00f3mica con causas sociales. Se produce cuando en determinadas transacciones comerciales estas empresas y sus clientes desean beneficiar tambi\u00e9n a otros grupos que promueven acciones sociales aunque estos no participen activamente en dichos intercambios.<\/p>\n<p>Aunque autores como Garc\u00eda, Gibaja y Mujika distinguen entre Marketing Social Corporativo \u2013como estrategias a largo plazo\u2013 y el Marketing con Causa \u2013como acciones t\u00e1cticas a corto, o una primera fase del Marketing Social Corporativo\u2013, nuestra recomendaci\u00f3n de agencia es simplificar y aceptar la idea de Carolina Sorribas de que el Marketing Social Corporativo es lo mismo que el marketing con causa.<\/p>\n<h3>Ejemplos de marketing con causa:<\/h3>\n<div class=\"hs-responsive-embed hs-responsive-embed-youtube\"><iframe class=\"hs-responsive-embed-iframe\" src=\"\/\/www.youtube.com\/embed\/I5ewPp0H0X8\" width=\"560\" height=\"314\" allowfullscreen=\"allowfullscreen\" data-service=\"youtube\"><\/iframe><\/div>\n<p>Ahora que lo sabes, ser\u00eda genial que desarrollaras en el coraz\u00f3n de tu marca una estrategia de marketing social, y aplicaras en tus acciones de comunicaci\u00f3n t\u00e1cticas de marketing con causa vinculadas a la estrategia anterior. En <a href=\"https:\/\/arrontesybarrera.com\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Arrontes y Barrera<\/strong><\/a> podemos ayudarte a dise\u00f1ar y ejecutar la estrategia que m\u00e1s te conviene o aquella por la que quieras aportar.<\/p>\n<hr \/>\n<p><span style=\"border-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font: bold 11px\/20px 'Helvetica Neue',Helvetica,sans-serif; color: #ffffff; background: #bd081c no-repeat scroll 3px 50% \/ 14px 14px; position: absolute; opacity: 1; z-index: 8675309; display: none; cursor: pointer;\">Guardar<\/span><span style=\"border-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font: bold 11px\/20px 'Helvetica Neue',Helvetica,sans-serif; color: #ffffff; background: #bd081c no-repeat scroll 3px 50% \/ 14px 14px; position: absolute; opacity: 1; z-index: 8675309; display: none; cursor: pointer;\">Guardar<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00bfSabr\u00edas distinguir entre marketing con causa, marketing social y marketing social corporativo? Aunque su nombre puede dar lugar a confusiones, se trata de conceptos distintos y en el siguiente post te explicamos un poquito en qu\u00e9 consiste cada uno de ellos.<\/p>\n","protected":false},"author":17,"featured_media":9974,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[38],"tags":[449,450,451],"class_list":["post-9759","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding","tag-marketing-con-causa","tag-marketing-social","tag-marketing-social-coorporativo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>El marketing social y marketing con causa - Creatibo<\/title>\n<meta name=\"description\" content=\"\u00bfSabr\u00edas distinguir entre marketing con causa, marketing social y marketing social corporativo? 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