{"id":9753,"date":"2016-07-15T11:24:57","date_gmt":"2016-07-15T11:24:57","guid":{"rendered":"http:\/\/arrontesybarrera.com\/creatibo\/2016\/07\/15\/los-5-pilares-automatizar-marketing-b2b\/"},"modified":"2019-07-16T10:53:43","modified_gmt":"2019-07-16T10:53:43","slug":"los-5-pilares-automatizar-marketing-b2b","status":"publish","type":"post","link":"https:\/\/arrontesybarrera.com\/creatibo\/los-5-pilares-automatizar-marketing-b2b\/","title":{"rendered":"Los 5 pilares para automatizar tu marketing (B2B)"},"content":{"rendered":"<div style=\"margin-top: 0px; margin-bottom: 0px;\" class=\"sharethis-inline-share-buttons\" ><\/div><p>Como ya sabes, <strong>automatizar tu marketing<\/strong> siempre est\u00e1 determinado por el comprador. Un comprador aut\u00f3nomo y supermegainformado que espera de los vendedores mucho m\u00e1s que la mera intermediaci\u00f3n.<\/p>\n<h2>\u00bfC\u00f3mo automatizar tu marketing?<\/h2>\n<p>El comprador exige (y se merece) que cada interacci\u00f3n de ventas le ayude a decidir y acertar. Por este motivo es fundamental enriquecer con contenido de calidad las diferentes conversiones que se producen durante el proceso de compra. Algo que es m\u00e1s f\u00e1cil si aplicas <em>\u201c<strong>Marketing Automation<\/strong>\u201d<\/em> o lo que es lo mismo, <strong>automatizar tu marketing<\/strong>.<\/p>\n<p>B\u00e1sicamente automatizar tu marketing consiste en aprender del comportamiento del comprador y <strong>optimizar autom\u00e1ticamente las partes m\u00f3viles de tu marketing<\/strong> en funci\u00f3n de ese aprendizaje, de modo que, con el tiempo, el proceso maximice las conversiones y reduzca los costes.<\/p>\n<p>Esto, que suena tan bonito, no se puede llevar a cabo sin estos cinco principios que te ayudar\u00e1na a automatizar tu marketing:<\/p>\n<h2>5 principios para automatizar tu marketing<\/h2>\n<h3>1.- Enfoca.<\/h3>\n<p>El primer paso en la construcci\u00f3n de cualquier estructura de automatizaci\u00f3n de marketing es la base de datos. Piensa que sin sanearla, enriquecerla y segmentarla es casi imposible avanzar en este territorio.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-2534\" src=\"https:\/\/blog.malditosgurus.com\/hubfs\/Imported_Blog_Media\/Focus-1.jpg\" alt=\"Focus\" \/><\/p>\n<h3>2.- Comprom\u00e9tete.<\/h3>\n<p>Las conversiones no se centran en el vendedor, se centran en el cliente para quien mensajes y canales deben estar alineados desde el principio.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-2535\" src=\"https:\/\/blog.malditosgurus.com\/hubfs\/Imported_Blog_Media\/Compromise.jpg\" alt=\"Compromise\" \/><\/p>\n<h3>3.- Convierte.<\/h3>\n<p>La tecnolog\u00eda permite mejorar en tiempo real la experiencia del comprador, realizar un seguimiento de los datos de conversi\u00f3n y conocer su naturaleza (la de la conversi\u00f3n).<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-2536\" src=\"https:\/\/blog.malditosgurus.com\/hubfs\/Imported_Blog_Media\/Convert.jpg\" alt=\"Convert\" \/><\/p>\n<h3>4.- Analiza <em>(analytics)<\/em>.<\/h3>\n<p>Con el an\u00e1lisis de las inversiones y las interacciones tu empresa puede entender mejor el impacto que sus esfuerzos de ventas, marketing, y dem\u00e1s variables est\u00e1n teniendo en el rendimiento general de tu organizaci\u00f3n.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-2537\" src=\"https:\/\/blog.malditosgurus.com\/hubfs\/Imported_Blog_Media\/Analytics.jpg\" alt=\"Analytics\" \/><\/p>\n<h3>5.- Integra.<\/h3>\n<p>Para conseguir el \u00e9xito de marketing y ventas es fundamental simplificar los procesos de negocio. Para ello alinea al menos las siguientes plataformas tecnol\u00f3gicas b\u00e1sicas: automatizaci\u00f3n del marketing <em>(MA: Marketing Automation)<\/em>, fuerza de ventas <em>(SFA: Sales Force Automation)<\/em>, y relaciones con clientes <em>(CRM: Customer Relationship Management)<\/em>.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-2538\" src=\"https:\/\/blog.malditosgurus.com\/hubfs\/Imported_Blog_Media\/Integrate.jpg\" alt=\"Integrate\" \/><\/p>\n<p>Si eres una empresa <strong>B2B<\/strong> y quieres saber m\u00e1s sobre c\u00f3mo automatizar tu marketing (claves, m\u00e9todos, herramientas, etc.), no dejes de contactar con nosotros a trav\u00e9s de nuestra <strong><a href=\"https:\/\/arrontesybarrera.com\" target=\"_blank\" rel=\"noopener noreferrer\">web<\/a><\/strong>, que para eso estamos. Te enviaremos informaci\u00f3n relevante y gratuita.<\/p>\n<hr \/>\n<h6><\/h6>\n<h6><\/h6>\n<p><span style=\"border-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font: bold 11px\/20px 'Helvetica Neue',Helvetica,sans-serif; color: #ffffff; background: #bd081c no-repeat scroll 3px 50% \/ 14px 14px; position: absolute; opacity: 1; z-index: 8675309; display: none; cursor: pointer;\">Guardar<\/span><span style=\"border-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font: bold 11px\/20px 'Helvetica Neue',Helvetica,sans-serif; color: #ffffff; background: #bd081c no-repeat scroll 3px 50% \/ 14px 14px; position: absolute; opacity: 1; z-index: 8675309; display: none; cursor: pointer;\">Guardar<\/span><\/p>\n<p><span style=\"border-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font: bold 11px\/20px 'Helvetica Neue',Helvetica,sans-serif; color: #ffffff; background: #bd081c no-repeat scroll 3px 50% \/ 14px 14px; position: absolute; opacity: 1; z-index: 8675309; display: none; cursor: pointer;\">Guardar<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Como ya sabes, automatizar tu marketing siempre est\u00e1 determinado por el comprador. Un comprador aut\u00f3nomo y supermegainformado que espera de los vendedores mucho m\u00e1s que la mera intermediaci\u00f3n. \u00bfC\u00f3mo automatizar tu marketing? El comprador exige (y se merece) que cada interacci\u00f3n de ventas le ayude a decidir y acertar. Por este motivo es fundamental enriquecer [&hellip;]<\/p>\n","protected":false},"author":17,"featured_media":9970,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[39],"tags":[437,438,14],"class_list":["post-9753","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital","tag-automatizar-tu-marketing","tag-b2b","tag-marketing-digital"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Los 5 pilares para automatizar tu marketing (B2B) - Creatibo<\/title>\n<meta name=\"description\" content=\"Automatizar tu marketing consiste en aprender del comportamiento del comprador y optimizar para maximizar conversiones y reducir costes.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/arrontesybarrera.com\/creatibo\/los-5-pilares-automatizar-marketing-b2b\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Los 5 pilares para automatizar tu marketing (B2B) - Creatibo\" \/>\n<meta property=\"og:description\" content=\"Automatizar tu marketing consiste en aprender del comportamiento del comprador y optimizar para maximizar conversiones y reducir costes.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/arrontesybarrera.com\/creatibo\/los-5-pilares-automatizar-marketing-b2b\/\" \/>\n<meta property=\"og:site_name\" content=\"Creatibo, el blog de Arrontes y Barrera. 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