{"id":9730,"date":"2016-11-25T13:16:32","date_gmt":"2016-11-25T13:16:32","guid":{"rendered":"http:\/\/arrontesybarrera.com\/creatibo\/2016\/11\/25\/5-claves-mejorar-tus-ventas-black-friday\/"},"modified":"2022-10-21T08:49:35","modified_gmt":"2022-10-21T06:49:35","slug":"5-claves-mejorar-tus-ventas-black-friday","status":"publish","type":"post","link":"https:\/\/arrontesybarrera.com\/creatibo\/5-claves-mejorar-tus-ventas-black-friday\/","title":{"rendered":"5 claves para mejorar tus ventas en el Black Friday"},"content":{"rendered":"
<\/div>

Vender es m\u00e1s f\u00e1cil en d\u00edas especiales como el Black Friday<\/em><\/strong> o el Ciber Monday<\/em><\/strong> en los que hay precios especiales. Adem\u00e1s, los clientes tienden a retrasar sus compras hasta el \u00faltimo momento por miedo a equivocarse, as\u00ed que si hay fecha de caducidad y se escapan los chollos… \u00a1se desata de inmediato la fiebre consumista! Aqu\u00ed te damos 5 claves para mejorar tus ventas en el <\/strong><\/span>Black Friday<\/em><\/strong>:<\/span><\/p>\n

1.- Ofrece a tus clientes un buen motivo para comprar.
\n<\/span><\/h2>\n

Resulta que las palabras m\u00e1gicas \u201crebajas\u201d, \u201cpromoci\u00f3n\u201d o \u201cdescuento\u201d hacen que los consumidores tambi\u00e9n se muestren m\u00e1s predispuestos a comprar, as\u00ed que dales a tus clientes descuentos importantes, algo gratis<\/em><\/strong><\/a>, etc.<\/p>\n

Pero no pienses solo en hacer ofertas agresivas sin m\u00e1s. Una campa\u00f1a de publicidad creativa, que sepa captar la atenci\u00f3n de tu p\u00fablico objetivo y despertar su inter\u00e9s es tan importante como ofrecer un buen descuento.<\/p>\n

2.- Limita el tiempo y el n\u00famero de unidades.
\n<\/span><\/h2>\n

Seg\u00fan el principio de la escasez, de lo que ya hablamos en nuestro post 6 factores de \u00e9xito<\/em><\/strong><\/a>, todos creemos que algo es m\u00e1s valioso cuanto m\u00e1s dif\u00edcil sea de conseguir. Por lo tanto, para mejorar tus ventas en el Black Friday<\/em><\/strong>, funciona muy bien limitar el tiempo o el n\u00famero de unidades.<\/p>\n

Sin embargo, aunque lo suyo es que el Black Friday dure desde el viernes al lunes (Ciber Monday), resulta que en nuestro pa\u00eds, se ha convertido m\u00e1s bien en la Black Week<\/em><\/strong>, e incluso, en muchos casos en rebajas que duran hasta Navidad, algo que no siempre es tan productivo como puede parecer a priori.
\n<\/strong><\/em><\/span><\/p>\n

3.- Adel\u00e1ntate al resto<\/em>.
\n<\/span><\/h2>\n

Como por ejemplo Walmart<\/strong>, que opt\u00f3 por adelantarse un d\u00eda a los dem\u00e1s y ya hablan del Jueves Gris<\/em><\/strong>.<\/p>\n

4.- Haz descuentos online.
\n<\/span><\/h2>\n

Las ventas\u00a0online\u00a0llegar\u00e1n en EEUU a 84.200 millones de d\u00f3lares<\/strong> este a\u00f1o, seg\u00fan eMarketer.<\/p>\n

En Espa\u00f1a, el Black Friday<\/em><\/strong> mover\u00e1 1.267 millones de euros<\/strong> en compras a trav\u00e9s de internet, un 13,12 %<\/strong> m\u00e1s que en 2015, seg\u00fan estimaciones de la Asociaci\u00f3n Espa\u00f1ola de la Econom\u00eda Digital (Adigital).<\/p>\n

5.- Comunica y difunde al m\u00e1ximo.
\n<\/span><\/h2>\n

Lo m\u00e1s importante es que todo el mundo se entere de tus ofertas. Pero como siempre, para destacar entre el marem\u00e1gnum<\/em> de anuncios que ver\u00e1s sobre el Black Friday<\/strong><\/em>, te recomendamos diferenciarte mediante la creatividad.<\/p>\n

Tambi\u00e9n te ser\u00e1 \u00fatil seguir la Regla de la \u00abU\u00bb<\/strong>. Seg\u00fan esta regla, el grueso de las ventas se consigue en el primer momento de la campa\u00f1a, luego baja progresivamente y vuelve a subir de nuevo en el \u00faltimo momento, antes del cierre, por miedo a perderse la oferta. Por lo tanto, estos ser\u00e1n los mejores momentos para comunicarte con sus clientes.<\/p>\n

<\/h2>\n

Y terminamos con una previsi\u00f3n: este a\u00f1o durante el Black Friday<\/strong><\/em>, los espa\u00f1oles nos gastemos un 28,5%<\/strong> m\u00e1s que en 2015, seg\u00fan un estudio realizado por Nominalia.<\/p>\n

\n
<\/h6>\n

Guardar<\/span>Guardar<\/span><\/p>\n

Guardar<\/span>Guardar<\/span>Guardar<\/span>Guardar<\/span>Guardar<\/span>Guardar<\/span>Guardar<\/span>Guardar<\/span>Guardar<\/span>Guardar<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Vender es m\u00e1s f\u00e1cil en d\u00edas especiales como el Black Friday o el Ciber Monday en los que hay precios especiales. Adem\u00e1s, los clientes tienden a retrasar sus compras hasta el \u00faltimo momento por miedo a equivocarse, as\u00ed que si hay fecha de caducidad y se escapan los chollos… \u00a1se desata de inmediato la fiebre […]<\/p>\n","protected":false},"author":17,"featured_media":9951,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[382,381,93,383],"class_list":["post-9730","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicidad","tag-aumenta-tus-ventas","tag-black-friday","tag-estrategia-de-ventas","tag-rebajas-black-friday"],"yoast_head":"\n5 claves para mejorar tus ventas en el Black Friday - Creatibo<\/title>\n<meta name=\"description\" content=\"Aunque se trata de uno de los d\u00edas de grandes ventas por excelencia, aqu\u00ed te damos 5 claves para mejorar tus ventas en el Black Friday\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/arrontesybarrera.com\/creatibo\/5-claves-mejorar-tus-ventas-black-friday\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 claves para mejorar tus ventas en el Black Friday - Creatibo\" \/>\n<meta property=\"og:description\" content=\"Aunque se trata de uno de los d\u00edas de grandes ventas por excelencia, aqu\u00ed te damos 5 claves para mejorar tus ventas en el Black Friday\" \/>\n<meta property=\"og:url\" content=\"https:\/\/arrontesybarrera.com\/creatibo\/5-claves-mejorar-tus-ventas-black-friday\/\" \/>\n<meta property=\"og:site_name\" content=\"Creatibo, el blog de Arrontes y Barrera. 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