{"id":9701,"date":"2017-06-23T11:52:35","date_gmt":"2017-06-23T11:52:35","guid":{"rendered":"http:\/\/arrontesybarrera.com\/creatibo\/2017\/06\/23\/como-combinar-tu-publicidad-online-y-offline\/"},"modified":"2024-05-22T12:20:47","modified_gmt":"2024-05-22T10:20:47","slug":"como-combinar-tu-publicidad-online-y-offline","status":"publish","type":"post","link":"https:\/\/arrontesybarrera.com\/creatibo\/como-combinar-tu-publicidad-online-y-offline\/","title":{"rendered":"\u00bfC\u00f3mo combinar tu publicidad online y offline?"},"content":{"rendered":"<div style=\"margin-top: 0px; margin-bottom: 0px;\" class=\"sharethis-inline-share-buttons\" ><\/div><p>Si los consumidores buscan, comparten y contrastan <em>online<\/em> lo que viven <em>offline<\/em>, y viceversa, parece l\u00f3gico pensar que las marcas tambi\u00e9n combinen ambas estrategias de forma natural en su publicidad. Esto se conoce como <em><strong>blended marketing<\/strong><\/em> y no siempre es f\u00e1cil. As\u00ed que te damos algunas pistas para encontrar la combinaci\u00f3n perfecta entre publicidad <em>online<\/em> y <em>offline<\/em> y generar mejores resultados.<\/p>\n<p><!--more--><\/p>\n<h2><span style=\"font-size: 22px; line-height: 22px;\">1- Conoce a tu p\u00fablico objetivo.<br \/>\n<\/span><\/h2>\n<p>\u00bfQu\u00e9 edad tiene?, \u00bfqu\u00e9 le gusta?, \u00bfc\u00f3mo se comporta?, \u00bfd\u00f3nde y c\u00f3mo compra?&#8230; Antes de seleccionar un medio u otro es esencial conocer al dedillo a nuestro p\u00fablico objetivo y <strong>segmentar<\/strong>. As\u00ed, adem\u00e1s de combinar publicidad <em>online<\/em> y <em>offline<\/em> puedes hacer incluso una campa\u00f1a personalizada. Esto es lo que hizo la compa\u00f1\u00eda a\u00e9rea <strong>KLM<\/strong>, que averigu\u00f3 a trav\u00e9s de <strong>Foursquare<\/strong> y <strong>Twitter<\/strong> el nombre y los gustos de todos los clientes que volaban esa semana y les hizo un regalo personalizado a cada uno.<\/p>\n<div class=\"hs-responsive-embed hs-responsive-embed-youtube\"><iframe class=\"hs-responsive-embed-iframe\" src=\"\/\/www.youtube.com\/embed\/pqHWAE8GDEk\" width=\"560\" height=\"314\" allowfullscreen=\"allowfullscreen\" data-service=\"youtube\"><\/iframe><\/div>\n<h2><span style=\"font-size: 22px; line-height: 22px;\">2- S\u00e9 coherente y coordina tus acciones.<\/span><\/h2>\n<p>A la hora de usar diferentes canales <em>online<\/em> y <em>offline<\/em> con un objetivo estrat\u00e9gico com\u00fan, procura que cada acci\u00f3n sume y que no funcione de manera aislada porque <em>online<\/em> y <em>offline<\/em> deben ser la misma cosa.<\/p>\n<h2><span style=\"font-size: 22px; line-height: 22px;\">3- Convierte interacciones <em>online<\/em> en acciones <em>offline<\/em>.<br \/>\n<\/span><\/h2>\n<p>Para incentivar la llamada a la acci\u00f3n es importante ofrecer un valor a\u00f1adido al usuario. Por ejemplo una presentaci\u00f3n de productos en primicia, un descuento o un concurso. As\u00ed lo hizo <strong>Destinia.com<\/strong>, una agencia de viajes <em>online<\/em> que salta al mundo <em>offline<\/em> invitando a los usuarios a interactuar con su publicidad.<\/p>\n<div class=\"hs-responsive-embed hs-responsive-embed-youtube\"><iframe class=\"hs-responsive-embed-iframe\" src=\"\/\/www.youtube.com\/embed\/iOEoS14t0G4\" width=\"560\" height=\"314\" allowfullscreen=\"allowfullscreen\" data-service=\"youtube\"><\/iframe><\/div>\n<h2><span style=\"font-size: 22px; line-height: 22px;\">4- Haz que sea f\u00e1cil compartir.<\/span><\/h2>\n<p>Aunque parezca obvio no olvides incluir siempre tus datos <em>online<\/em> en la publicidad <em>offline<\/em> que lleves a cabo. Y ayuda a tus usuarios a compartir sus v\u00eddeos y fotos en tus espacios en Internet. Por ejemplo <strong>Pull&amp;Bear<\/strong> facilit\u00f3 a sus clientes la posibilidad de compartir su experiencia de compra en los puntos de venta.<\/p>\n<div class=\"hs-responsive-embed hs-responsive-embed-youtube\"><iframe class=\"hs-responsive-embed-iframe\" src=\"\/\/www.youtube.com\/embed\/g2uVdtNDD6g\" width=\"560\" height=\"314\" allowfullscreen=\"allowfullscreen\" data-service=\"youtube\"><\/iframe><\/div>\n<h2><span style=\"font-size: 22px; line-height: 22px;\">5- Saca a relucir tu creatividad.<br \/>\n<\/span><\/h2>\n<p>La creatividad puede cambiar las actitudes de los consumidores, tanto a nivel emocional como a nivel racional y conseguir la tan ansiada diferenciaci\u00f3n. Para ejemplo la campa\u00f1a de Arrontes y Barrera <a href=\"http:\/\/alquilaunperro.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline;\"><em><strong>alquilaunperro.com<\/strong><\/em><\/span><\/a><\/p>\n<h2><span style=\"font-size: 22px; line-height: 22px;\">6- <strong><em>Mide tus resultados.<\/em><\/strong><br \/>\n<\/span><\/h2>\n<p>Pero \u00bfse pueden medir acciones <em>online<\/em> combinadas con <em>offline<\/em>? \u00a1S\u00ed! Todo se puede medir, as\u00ed que mide para saber si lo est\u00e1s haciendo bien. Para ello te recomendamos leer nuestro post <a href=\"http:\/\/arrontesybarrera.com\/creatibo\/medir-la-creatividad\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong><em><u>Qu\u00e9 medir en creatividad.<\/u><\/em><\/strong><\/a><\/p>\n<p>En este post esperamos haberte aclarado que un producto <em>online<\/em> no tiene por qu\u00e9 hacer necesariamente solo publicidad <em>online<\/em>, y viceversa.\u00a0 Como has visto la mejor opci\u00f3n siempre es combinar la publicidad <em>online<\/em> y <em>offline. Algo que<\/em> en <a href=\"https:\/\/arrontesybarrera.com\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline;\"><em><strong>Arrontes y Barrera <\/strong><\/em><\/span><\/a>se nos da genial. Ll\u00e1manos.<\/p>\n<hr \/>\n<p><span style=\"border-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font: bold 11px\/20px 'Helvetica Neue',Helvetica,sans-serif; color: #ffffff; background: #bd081c none no-repeat scroll 3px 50% \/ 14px 14px; position: absolute; opacity: 1; z-index: 8675309; display: none; cursor: pointer;\">Guardar<\/span><span style=\"border-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font: bold 11px\/20px 'Helvetica Neue',Helvetica,sans-serif; color: #ffffff; background: #bd081c none no-repeat scroll 3px 50% \/ 14px 14px; position: absolute; opacity: 1; z-index: 8675309; display: none; cursor: pointer;\">Guardar<\/span><\/p>\n<p><span style=\"border-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font: bold 11px\/20px 'Helvetica Neue',Helvetica,sans-serif; color: #ffffff; background: #bd081c none no-repeat scroll 3px 50% \/ 14px 14px; position: absolute; opacity: 1; z-index: 8675309; display: none; cursor: pointer;\">Guardar<\/span><span style=\"border-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font: bold 11px\/20px 'Helvetica Neue',Helvetica,sans-serif; color: #ffffff; background: #bd081c none no-repeat scroll 3px 50% \/ 14px 14px; position: absolute; opacity: 1; z-index: 8675309; display: none; cursor: pointer;\">Guardar<\/span><span style=\"border-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font: bold 11px\/20px 'Helvetica Neue',Helvetica,sans-serif; color: #ffffff; background: #bd081c none no-repeat scroll 3px 50% \/ 14px 14px; position: absolute; opacity: 1; z-index: 8675309; display: none; cursor: pointer;\">Guardar<\/span><span style=\"border-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font: bold 11px\/20px 'Helvetica Neue',Helvetica,sans-serif; color: #ffffff; background: #bd081c none no-repeat scroll 3px 50% \/ 14px 14px; position: absolute; opacity: 1; z-index: 8675309; display: none; cursor: pointer;\">Guardar<\/span><span style=\"border-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font: bold 11px\/20px 'Helvetica Neue',Helvetica,sans-serif; color: #ffffff; background: #bd081c none no-repeat scroll 3px 50% \/ 14px 14px; position: absolute; opacity: 1; z-index: 8675309; display: none; cursor: pointer;\">Guardar<\/span><span style=\"border-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font: bold 11px\/20px 'Helvetica Neue',Helvetica,sans-serif; color: #ffffff; background: #bd081c none no-repeat scroll 3px 50% \/ 14px 14px; position: absolute; opacity: 1; z-index: 8675309; display: none; cursor: pointer;\">Guardar<\/span><span style=\"border-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font: bold 11px\/20px 'Helvetica Neue',Helvetica,sans-serif; color: #ffffff; background: #bd081c none no-repeat scroll 3px 50% \/ 14px 14px; position: absolute; opacity: 1; z-index: 8675309; display: none; cursor: pointer;\">Guardar<\/span><span style=\"border-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font: bold 11px\/20px 'Helvetica Neue',Helvetica,sans-serif; color: #ffffff; background: #bd081c none no-repeat scroll 3px 50% \/ 14px 14px; position: absolute; opacity: 1; z-index: 8675309; display: none; cursor: pointer;\">Guardar<\/span><span style=\"border-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font: bold 11px\/20px 'Helvetica Neue',Helvetica,sans-serif; color: #ffffff; background: #bd081c none no-repeat scroll 3px 50% \/ 14px 14px; position: absolute; opacity: 1; z-index: 8675309; display: none; cursor: pointer;\">Guardar<\/span><span style=\"border-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font: bold 11px\/20px 'Helvetica Neue',Helvetica,sans-serif; color: #ffffff; background: #bd081c none no-repeat scroll 3px 50% \/ 14px 14px; position: absolute; opacity: 1; z-index: 8675309; display: none; cursor: pointer;\">Guardar<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Si los consumidores buscan, comparten y contrastan online lo que viven offline, y viceversa, parece l\u00f3gico pensar que las marcas tambi\u00e9n combinen ambas estrategias de forma natural en su publicidad. Esto se conoce como blended marketing y no siempre es f\u00e1cil. As\u00ed que te damos algunas pistas para encontrar la combinaci\u00f3n perfecta entre publicidad online [&hellip;]<\/p>\n","protected":false},"author":17,"featured_media":9922,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[13,316,317,315,314],"class_list":["post-9701","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicidad","tag-creatividad-2","tag-mix-de-medios","tag-omnicanal","tag-publicidad-offline","tag-publicidad-online"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00bfC\u00f3mo combinar tu publicidad online y offline? - Creatibo<\/title>\n<meta name=\"description\" content=\"Te damos algunas pistas para encontrar la combinaci\u00f3n perfecta entre publicidad online y offline y generar mejores resultados\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/arrontesybarrera.com\/creatibo\/como-combinar-tu-publicidad-online-y-offline\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfC\u00f3mo combinar tu publicidad online y offline? - Creatibo\" \/>\n<meta property=\"og:description\" content=\"Te damos algunas pistas para encontrar la combinaci\u00f3n perfecta entre publicidad online y offline y generar mejores resultados\" \/>\n<meta property=\"og:url\" content=\"https:\/\/arrontesybarrera.com\/creatibo\/como-combinar-tu-publicidad-online-y-offline\/\" \/>\n<meta property=\"og:site_name\" content=\"Creatibo, el blog de Arrontes y Barrera. Creatividad en un mundo muy digital.\" \/>\n<meta property=\"article:published_time\" content=\"2017-06-23T11:52:35+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-05-22T10:20:47+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/arrontesybarrera.com\/creatibo\/wp-content\/uploads\/2019\/05\/Como20combinar20tu20publicidad20online20y20offline.png\" \/>\n\t<meta property=\"og:image:width\" content=\"620\" \/>\n\t<meta property=\"og:image:height\" content=\"351\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"In\u00e9s Fern\u00e1ndez\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"In\u00e9s Fern\u00e1ndez\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/arrontesybarrera.com\/creatibo\/como-combinar-tu-publicidad-online-y-offline\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/arrontesybarrera.com\/creatibo\/como-combinar-tu-publicidad-online-y-offline\/\"},\"author\":{\"name\":\"In\u00e9s Fern\u00e1ndez\",\"@id\":\"https:\/\/arrontesybarrera.com\/creatibo\/#\/schema\/person\/4fffe89b8836cfa475115a52df01b426\"},\"headline\":\"\u00bfC\u00f3mo combinar tu publicidad online y offline?\",\"datePublished\":\"2017-06-23T11:52:35+00:00\",\"dateModified\":\"2024-05-22T10:20:47+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/arrontesybarrera.com\/creatibo\/como-combinar-tu-publicidad-online-y-offline\/\"},\"wordCount\":486,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/arrontesybarrera.com\/creatibo\/#organization\"},\"image\":{\"@id\":\"https:\/\/arrontesybarrera.com\/creatibo\/como-combinar-tu-publicidad-online-y-offline\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/arrontesybarrera.com\/creatibo\/wp-content\/uploads\/2019\/05\/Como20combinar20tu20publicidad20online20y20offline.png\",\"keywords\":[\"creatividad\",\"mix de medios\",\"omnicanal\",\"publicidad offline\",\"publicidad online\"],\"articleSection\":[\"Publicidad\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/arrontesybarrera.com\/creatibo\/como-combinar-tu-publicidad-online-y-offline\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/arrontesybarrera.com\/creatibo\/como-combinar-tu-publicidad-online-y-offline\/\",\"url\":\"https:\/\/arrontesybarrera.com\/creatibo\/como-combinar-tu-publicidad-online-y-offline\/\",\"name\":\"\u00bfC\u00f3mo combinar tu publicidad online y offline? - Creatibo\",\"isPartOf\":{\"@id\":\"https:\/\/arrontesybarrera.com\/creatibo\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/arrontesybarrera.com\/creatibo\/como-combinar-tu-publicidad-online-y-offline\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/arrontesybarrera.com\/creatibo\/como-combinar-tu-publicidad-online-y-offline\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/arrontesybarrera.com\/creatibo\/wp-content\/uploads\/2019\/05\/Como20combinar20tu20publicidad20online20y20offline.png\",\"datePublished\":\"2017-06-23T11:52:35+00:00\",\"dateModified\":\"2024-05-22T10:20:47+00:00\",\"description\":\"Te damos algunas pistas para encontrar la combinaci\u00f3n perfecta entre publicidad online y offline y generar mejores resultados\",\"breadcrumb\":{\"@id\":\"https:\/\/arrontesybarrera.com\/creatibo\/como-combinar-tu-publicidad-online-y-offline\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/arrontesybarrera.com\/creatibo\/como-combinar-tu-publicidad-online-y-offline\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/arrontesybarrera.com\/creatibo\/como-combinar-tu-publicidad-online-y-offline\/#primaryimage\",\"url\":\"https:\/\/arrontesybarrera.com\/creatibo\/wp-content\/uploads\/2019\/05\/Como20combinar20tu20publicidad20online20y20offline.png\",\"contentUrl\":\"https:\/\/arrontesybarrera.com\/creatibo\/wp-content\/uploads\/2019\/05\/Como20combinar20tu20publicidad20online20y20offline.png\",\"width\":620,\"height\":351,\"caption\":\"publicidad online y offline\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/arrontesybarrera.com\/creatibo\/como-combinar-tu-publicidad-online-y-offline\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/arrontesybarrera.com\/creatibo\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\u00bfC\u00f3mo combinar tu publicidad online y offline?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/arrontesybarrera.com\/creatibo\/#website\",\"url\":\"https:\/\/arrontesybarrera.com\/creatibo\/\",\"name\":\"Creatibo, el blog de Arrontes y Barrera. Creatividad en un mundo muy digital.\",\"description\":\"Creatibo es el blog de Arrontes y Barrera sobre creatividad para los profesionales del marketing en un mundo muy digital.\",\"publisher\":{\"@id\":\"https:\/\/arrontesybarrera.com\/creatibo\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/arrontesybarrera.com\/creatibo\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/arrontesybarrera.com\/creatibo\/#organization\",\"name\":\"Creatibo, el blog de Arrontes y Barrera. Creatividad en un mundo muy digital.\",\"url\":\"https:\/\/arrontesybarrera.com\/creatibo\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/arrontesybarrera.com\/creatibo\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/arrontesybarrera.com\/creatibo\/wp-content\/uploads\/2022\/03\/arrontes-y-barrera-logo@2x.png\",\"contentUrl\":\"https:\/\/arrontesybarrera.com\/creatibo\/wp-content\/uploads\/2022\/03\/arrontes-y-barrera-logo@2x.png\",\"width\":424,\"height\":70,\"caption\":\"Creatibo, el blog de Arrontes y Barrera. Creatividad en un mundo muy digital.\"},\"image\":{\"@id\":\"https:\/\/arrontesybarrera.com\/creatibo\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/arrontesybarrera.com\/creatibo\/#\/schema\/person\/4fffe89b8836cfa475115a52df01b426\",\"name\":\"In\u00e9s Fern\u00e1ndez\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/arrontesybarrera.com\/creatibo\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/3adafd4f1df0c34d8d35187c8ad4f8e0c3c7711da64cc0b2d963b6a03973f396?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/3adafd4f1df0c34d8d35187c8ad4f8e0c3c7711da64cc0b2d963b6a03973f396?s=96&d=mm&r=g\",\"caption\":\"In\u00e9s Fern\u00e1ndez\"},\"url\":\"https:\/\/arrontesybarrera.com\/creatibo\/author\/inesfernandezarrontesybarrera-com\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u00bfC\u00f3mo combinar tu publicidad online y offline? - Creatibo","description":"Te damos algunas pistas para encontrar la combinaci\u00f3n perfecta entre publicidad online y offline y generar mejores resultados","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/arrontesybarrera.com\/creatibo\/como-combinar-tu-publicidad-online-y-offline\/","og_locale":"es_ES","og_type":"article","og_title":"\u00bfC\u00f3mo combinar tu publicidad online y offline? - Creatibo","og_description":"Te damos algunas pistas para encontrar la combinaci\u00f3n perfecta entre publicidad online y offline y generar mejores resultados","og_url":"https:\/\/arrontesybarrera.com\/creatibo\/como-combinar-tu-publicidad-online-y-offline\/","og_site_name":"Creatibo, el blog de Arrontes y Barrera. Creatividad en un mundo muy digital.","article_published_time":"2017-06-23T11:52:35+00:00","article_modified_time":"2024-05-22T10:20:47+00:00","og_image":[{"width":620,"height":351,"url":"http:\/\/arrontesybarrera.com\/creatibo\/wp-content\/uploads\/2019\/05\/Como20combinar20tu20publicidad20online20y20offline.png","type":"image\/png"}],"author":"In\u00e9s Fern\u00e1ndez","twitter_card":"summary_large_image","twitter_misc":{"Written by":"In\u00e9s Fern\u00e1ndez","Est. reading time":"3 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/arrontesybarrera.com\/creatibo\/como-combinar-tu-publicidad-online-y-offline\/#article","isPartOf":{"@id":"https:\/\/arrontesybarrera.com\/creatibo\/como-combinar-tu-publicidad-online-y-offline\/"},"author":{"name":"In\u00e9s Fern\u00e1ndez","@id":"https:\/\/arrontesybarrera.com\/creatibo\/#\/schema\/person\/4fffe89b8836cfa475115a52df01b426"},"headline":"\u00bfC\u00f3mo combinar tu publicidad online y offline?","datePublished":"2017-06-23T11:52:35+00:00","dateModified":"2024-05-22T10:20:47+00:00","mainEntityOfPage":{"@id":"https:\/\/arrontesybarrera.com\/creatibo\/como-combinar-tu-publicidad-online-y-offline\/"},"wordCount":486,"commentCount":0,"publisher":{"@id":"https:\/\/arrontesybarrera.com\/creatibo\/#organization"},"image":{"@id":"https:\/\/arrontesybarrera.com\/creatibo\/como-combinar-tu-publicidad-online-y-offline\/#primaryimage"},"thumbnailUrl":"https:\/\/arrontesybarrera.com\/creatibo\/wp-content\/uploads\/2019\/05\/Como20combinar20tu20publicidad20online20y20offline.png","keywords":["creatividad","mix de medios","omnicanal","publicidad offline","publicidad online"],"articleSection":["Publicidad"],"inLanguage":"es","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/arrontesybarrera.com\/creatibo\/como-combinar-tu-publicidad-online-y-offline\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/arrontesybarrera.com\/creatibo\/como-combinar-tu-publicidad-online-y-offline\/","url":"https:\/\/arrontesybarrera.com\/creatibo\/como-combinar-tu-publicidad-online-y-offline\/","name":"\u00bfC\u00f3mo combinar tu publicidad online y offline? - Creatibo","isPartOf":{"@id":"https:\/\/arrontesybarrera.com\/creatibo\/#website"},"primaryImageOfPage":{"@id":"https:\/\/arrontesybarrera.com\/creatibo\/como-combinar-tu-publicidad-online-y-offline\/#primaryimage"},"image":{"@id":"https:\/\/arrontesybarrera.com\/creatibo\/como-combinar-tu-publicidad-online-y-offline\/#primaryimage"},"thumbnailUrl":"https:\/\/arrontesybarrera.com\/creatibo\/wp-content\/uploads\/2019\/05\/Como20combinar20tu20publicidad20online20y20offline.png","datePublished":"2017-06-23T11:52:35+00:00","dateModified":"2024-05-22T10:20:47+00:00","description":"Te damos algunas pistas para encontrar la combinaci\u00f3n perfecta entre publicidad online y offline y generar mejores resultados","breadcrumb":{"@id":"https:\/\/arrontesybarrera.com\/creatibo\/como-combinar-tu-publicidad-online-y-offline\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/arrontesybarrera.com\/creatibo\/como-combinar-tu-publicidad-online-y-offline\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/arrontesybarrera.com\/creatibo\/como-combinar-tu-publicidad-online-y-offline\/#primaryimage","url":"https:\/\/arrontesybarrera.com\/creatibo\/wp-content\/uploads\/2019\/05\/Como20combinar20tu20publicidad20online20y20offline.png","contentUrl":"https:\/\/arrontesybarrera.com\/creatibo\/wp-content\/uploads\/2019\/05\/Como20combinar20tu20publicidad20online20y20offline.png","width":620,"height":351,"caption":"publicidad online y offline"},{"@type":"BreadcrumbList","@id":"https:\/\/arrontesybarrera.com\/creatibo\/como-combinar-tu-publicidad-online-y-offline\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/arrontesybarrera.com\/creatibo\/"},{"@type":"ListItem","position":2,"name":"\u00bfC\u00f3mo combinar tu publicidad online y offline?"}]},{"@type":"WebSite","@id":"https:\/\/arrontesybarrera.com\/creatibo\/#website","url":"https:\/\/arrontesybarrera.com\/creatibo\/","name":"Creatibo, el blog de Arrontes y Barrera. Creatividad en un mundo muy digital.","description":"Creatibo es el blog de Arrontes y Barrera sobre creatividad para los profesionales del marketing en un mundo muy digital.","publisher":{"@id":"https:\/\/arrontesybarrera.com\/creatibo\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/arrontesybarrera.com\/creatibo\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/arrontesybarrera.com\/creatibo\/#organization","name":"Creatibo, el blog de Arrontes y Barrera. Creatividad en un mundo muy digital.","url":"https:\/\/arrontesybarrera.com\/creatibo\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/arrontesybarrera.com\/creatibo\/#\/schema\/logo\/image\/","url":"https:\/\/arrontesybarrera.com\/creatibo\/wp-content\/uploads\/2022\/03\/arrontes-y-barrera-logo@2x.png","contentUrl":"https:\/\/arrontesybarrera.com\/creatibo\/wp-content\/uploads\/2022\/03\/arrontes-y-barrera-logo@2x.png","width":424,"height":70,"caption":"Creatibo, el blog de Arrontes y Barrera. Creatividad en un mundo muy digital."},"image":{"@id":"https:\/\/arrontesybarrera.com\/creatibo\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/arrontesybarrera.com\/creatibo\/#\/schema\/person\/4fffe89b8836cfa475115a52df01b426","name":"In\u00e9s Fern\u00e1ndez","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/arrontesybarrera.com\/creatibo\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/3adafd4f1df0c34d8d35187c8ad4f8e0c3c7711da64cc0b2d963b6a03973f396?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/3adafd4f1df0c34d8d35187c8ad4f8e0c3c7711da64cc0b2d963b6a03973f396?s=96&d=mm&r=g","caption":"In\u00e9s Fern\u00e1ndez"},"url":"https:\/\/arrontesybarrera.com\/creatibo\/author\/inesfernandezarrontesybarrera-com\/"}]}},"jetpack_featured_media_url":"https:\/\/arrontesybarrera.com\/creatibo\/wp-content\/uploads\/2019\/05\/Como20combinar20tu20publicidad20online20y20offline.png","featured_image_src":"https:\/\/arrontesybarrera.com\/creatibo\/wp-content\/uploads\/2019\/05\/Como20combinar20tu20publicidad20online20y20offline-265x150.png","_links":{"self":[{"href":"https:\/\/arrontesybarrera.com\/creatibo\/wp-json\/wp\/v2\/posts\/9701","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/arrontesybarrera.com\/creatibo\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/arrontesybarrera.com\/creatibo\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/arrontesybarrera.com\/creatibo\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/arrontesybarrera.com\/creatibo\/wp-json\/wp\/v2\/comments?post=9701"}],"version-history":[{"count":4,"href":"https:\/\/arrontesybarrera.com\/creatibo\/wp-json\/wp\/v2\/posts\/9701\/revisions"}],"predecessor-version":[{"id":15557,"href":"https:\/\/arrontesybarrera.com\/creatibo\/wp-json\/wp\/v2\/posts\/9701\/revisions\/15557"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/arrontesybarrera.com\/creatibo\/wp-json\/wp\/v2\/media\/9922"}],"wp:attachment":[{"href":"https:\/\/arrontesybarrera.com\/creatibo\/wp-json\/wp\/v2\/media?parent=9701"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/arrontesybarrera.com\/creatibo\/wp-json\/wp\/v2\/categories?post=9701"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/arrontesybarrera.com\/creatibo\/wp-json\/wp\/v2\/tags?post=9701"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}