{"id":9695,"date":"2017-08-04T11:45:17","date_gmt":"2017-08-04T11:45:17","guid":{"rendered":"http:\/\/arrontesybarrera.com\/creatibo\/2017\/08\/04\/a-que-se-debe-el-exito-de-despacito\/"},"modified":"2024-11-04T09:48:31","modified_gmt":"2024-11-04T08:48:31","slug":"a-que-se-debe-el-exito-de-despacito","status":"publish","type":"post","link":"https:\/\/arrontesybarrera.com\/creatibo\/a-que-se-debe-el-exito-de-despacito\/","title":{"rendered":"\u00bfA qu\u00e9 se debe el \u00e9xito de la canci\u00f3n \u00abDespacito\u00bb?"},"content":{"rendered":"
<\/div>

\u00bfCu\u00e1ntas veces has tarareado la canci\u00f3n \u201cDespacito\u201d<\/strong> este verano? Es inevitable. Hay canciones que se nos pegan y se nos meten en la cabeza \u00a1de por vida! aunque no sean de nuestro gusto. Algo que quisieran para s\u00ed muchas marcas. Pero \u00bfa qu\u00e9 se debe tanto \u00e9xito<\/strong>?<\/p>\n

Muchos creen que se debe a los ritmos latinos, a que es bailable, a que tiene una letra sensual, repetitiva y f\u00e1cil de recordar, a la colaboraci\u00f3n de <\/span>Daddy Yankee<\/strong> y <\/span>Justin Bieber<\/strong> y a que se ha hecho viral en las redes sociales. Pero seg\u00fan un estudio cient\u00edfico del <\/span>Departamento de Psicolog\u00eda de la Western Washington University de Estados Unidos<\/strong>, el \u00e9xito de \u00abDespacito\u00bb se debe a que cumple con estas 3 premisas:<\/span><\/p>\n

3 premisas que debe tener una canci\u00f3n para convertirse en un \u00e9xito:<\/h2>\n

– Que el vocalista sostenga la palabra s\u00edlaba a s\u00edlaba: Como en \u201cDes-pa-cito\u201d.
\n<\/span><\/p>\n

– Que combine sonidos agudos y graves, r\u00e1pidos y lentos.
\n<\/span><\/p>\n

– Que la voz del cantante sea aguda. Eso contagia energ\u00eda y felicidad.<\/span><\/p><\/blockquote>\n

Adem\u00e1s, el productor y m\u00fasico Nah\u00fam Garc\u00eda<\/strong> argumenta que la pausa que rompe el ritmo antes del estribillo es una genialidad que acaba con la m\u00e9trica convencional y desplaza el tempo.<\/p>\n

\"\"<\/a><\/p>\n

Sea como sea, \u201cDespacito\u201d<\/strong> se ha convertido en el himno del verano. Adem\u00e1s ha conseguido ser la primera canci\u00f3n en espa\u00f1ol en alcanzar el primer puesto en Spotify<\/strong> y es n\u00ba uno en Estados Unidos durante semanas, algo que no suced\u00eda desde \u00abLa Macarena\u00bb.<\/strong><\/p>\n

Marcas como Vodafone<\/strong> han estado al quite para aprovechar este \u00e9xito en sus campa\u00f1as de publicidad con su contra versi\u00f3n \u201cRapidito\u201d<\/strong>.<\/p>\n\n

La ONCE<\/strong> es otra marca en apuntarse a la canci\u00f3n del verano con su tema \u00abUn verano muy millonario\u00bb<\/strong>.<\/p>\n\n

C\u00f3mo no, El Corte Ingl\u00e9s<\/strong> tambi\u00e9n con su \u00abQuieretem\u00e9\u00bb<\/strong>.<\/p>\n\n

Y no pod\u00edamos olvidarnos de este simp\u00e1tico mix de Grefusa \u00abSolo pasa con Pipas G\u00bb.<\/p>\n\n

Y tu marca \u00bftiene ya una canci\u00f3n del verano?<\/a> o mejor a\u00fan, \u00bfestar\u00edas dispuesto a pagar para que tu marca aparezca en una canci\u00f3n de alg\u00fan artista?<\/a> Si quieres que te ayudemos a crear un jingle pegadizo o a definir tu branding sonoro<\/a>, estaremos encantados de echarte una mano. Ponte en contacto con A<\/strong>rrontes<\/strong> y Barrera<\/strong><\/span><\/a>.<\/p>\n

Guardar<\/span>Guardar<\/span><\/p>\n

Guardar<\/span>Guardar<\/span>Guardar<\/span>Guardar<\/span>Guardar<\/span>Guardar<\/span>Guardar<\/span>Guardar<\/span>Guardar<\/span>Guardar<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

\u00bfCu\u00e1ntas veces has tarareado la canci\u00f3n \u201cDespacito\u201d este verano? Es inevitable. Hay canciones que se nos pegan y se nos meten en la cabeza \u00a1de por vida! aunque no sean de nuestro gusto. Algo que quisieran para s\u00ed muchas marcas. Pero \u00bfa qu\u00e9 se debe tanto \u00e9xito?<\/p>\n","protected":false},"author":17,"featured_media":9916,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[286,13,287,288,3],"class_list":["post-9695","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicidad","tag-cancion-del-verano","tag-creatividad-2","tag-despacito","tag-exito-creativo","tag-publicidad-2"],"yoast_head":"\n\u00bfA qu\u00e9 se debe el \u00e9xito de la canci\u00f3n "Despacito"? - Creatibo<\/title>\n<meta name=\"description\" content=\"\u00bfCu\u00e1ntas veces has tarareado la canci\u00f3n \u201cDespacito\u201d? 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