{"id":9684,"date":"2017-10-13T13:02:05","date_gmt":"2017-10-13T13:02:05","guid":{"rendered":"http:\/\/arrontesybarrera.com\/creatibo\/2017\/10\/13\/que-es-el-concepto-central-creativo\/"},"modified":"2024-05-22T12:10:35","modified_gmt":"2024-05-22T10:10:35","slug":"que-es-el-concepto-central-creativo","status":"publish","type":"post","link":"https:\/\/arrontesybarrera.com\/creatibo\/que-es-el-concepto-central-creativo\/","title":{"rendered":"\u00bfQu\u00e9 es el concepto central creativo?"},"content":{"rendered":"
<\/div>


\n<\/strong>Con la creatividad, las marcas pretenden captar la atenci\u00f3n y ser reconocidas y recordadas por los consumidores. Pero el concepto central creativo<\/strong> es mucho m\u00e1s que una idea, es la base de toda la comunicaci\u00f3n. Aqu\u00ed te explicamos lo que es el concepto central creativo para que no te quede ninguna duda al respecto.<\/p>\n

<\/p>\n

El Concepto Central Creativo es la forma del mensaje. La \u00abidea\u00bb tras la campa\u00f1a
\n<\/span><\/h2>\n

A nivel pr\u00e1ctico podemos definir el Concepto Central Creativo (CCC) como la traducci\u00f3n de los objetivos comunicacionales en la narrativa publicitaria.<\/p>\n

Su funci\u00f3n es reforzar y dar consistencia a la marca dot\u00e1ndola de una identidad \u00fanica y distintiva, siendo la plataforma para empezar a desarrollar toda la campa\u00f1a publicitaria.<\/p>\n

El Concepto Central Creativo se compone de:<\/span><\/h2>\n

1- Copy estrategy:
\n<\/span><\/h2>\n

Define la l\u00ednea de comunicaci\u00f3n. Aportar\u00e1 una visi\u00f3n sobre el p\u00fablico objetivo, el tipo de mensajes que podr\u00edan emplearse, as\u00ed como el estilo y el
\ntono de comunicaci\u00f3n. Expresa la interpretaci\u00f3n de los objetivos de Marketing y de Comunicaci\u00f3n de la empresa anunciante. Contiene de forma clara y breve las caracter\u00edsticas t\u00e9cnicas relevantes (estrategias y t\u00e1cticas) que tendr\u00e1 la campa\u00f1a publicitaria. Es la idea central sobre la que girar\u00e1 el material publicitario a realizar, susceptible de expresarse apelando a la raz\u00f3n, a la emoci\u00f3n o ambos. Se trata del qu\u00e9 de la comunicaci\u00f3n.<\/p>\n

2- Eslogan:<\/span><\/h2>\n

Frase que recoge la esencia de la marca y el beneficio para el consumidor.<\/p>\n

3- Tono:
\n<\/span><\/h2>\n

El tono se relaciona con la personalidad de la marca. Consiste en c\u00f3mo se transmite el mensaje que se ha decido trasladar al p\u00fablico objetivo. El tono debe ser consistente y sostenible para ser cre\u00edble.<\/p>\n


Para finalizar el post, te recordamos que lo m\u00e1s importante a la hora de definir el concepto central creatibo de tu marca es que tengas claro qu\u00e9 quieres comunicar y a qui\u00e9n. En Arrontes y Barrera<\/strong><\/em><\/span><\/a> podemos ayudarte con el resto.<\/p>\n

\n
Si quieres saber m\u00e1s sobre los beneficios de fomentar la creatividad dentro de las empresas y c\u00f3mo puedes hacerlo, desc\u00e1rgate nuestra gu\u00eda Multiplica la Creatividad de tu Empresa sin Gastar un Euro<\/em>.<\/span><\/h6>\n

Guardar<\/span>Guardar<\/span><\/p>\n

Guardar<\/span>Guardar<\/span>Guardar<\/span>Guardar<\/span>Guardar<\/span>Guardar<\/span>Guardar<\/span>Guardar<\/span>Guardar<\/span>Guardar<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Con la creatividad, las marcas pretenden captar la atenci\u00f3n y ser reconocidas y recordadas por los consumidores. Pero el concepto central creativo es mucho m\u00e1s que una idea, es la base de toda la comunicaci\u00f3n. Aqu\u00ed te explicamos lo que es el concepto central creativo para que no te quede ninguna duda al respecto.<\/p>\n","protected":false},"author":17,"featured_media":9905,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19],"tags":[144,13],"class_list":["post-9684","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-creatividad","tag-concepto-central-creativo","tag-creatividad-2"],"yoast_head":"\n\u00bfQu\u00e9 es el concepto central creativo? - Creatibo<\/title>\n<meta name=\"description\" content=\"El concepto central creativo es mucho m\u00e1s que una idea, es la base de toda comunicaci\u00f3n. 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