{"id":9649,"date":"2018-03-02T10:47:07","date_gmt":"2018-03-02T10:47:07","guid":{"rendered":"http:\/\/arrontesybarrera.com\/creatibo\/2018\/03\/02\/a-que-huele-tu-marca\/"},"modified":"2022-10-21T09:08:27","modified_gmt":"2022-10-21T07:08:27","slug":"a-que-huele-tu-marca","status":"publish","type":"post","link":"https:\/\/arrontesybarrera.com\/creatibo\/a-que-huele-tu-marca\/","title":{"rendered":"\u00bfA qu\u00e9 huele tu marca?"},"content":{"rendered":"<div style=\"margin-top: 0px; margin-bottom: 0px;\" class=\"sharethis-inline-share-buttons\" ><\/div><p><span style=\"background-color: transparent;\">No, no nos estamos poniendo cursis ni te vamos a preguntar a qu\u00e9 huelen las nubes pero si nuestro post comienza con esta pregunta es porque, el <strong>olor de marca<\/strong> es importante y, desafortunadamente, el olfato es un sentido infravalorado, y m\u00e1s en el mundo del <strong>marketing<\/strong>.<br \/>\n<\/span><\/p>\n<h2><span style=\"background-color: transparent;\">Olor y ventas<\/span><\/h2>\n<p><span style=\"background-color: transparent;\">Seg\u00fan un estudio de la Universidad de Rockefeller de Nueva York, recordamos el 35 % de lo que olemos, el 15 % de lo que probamos, el 5 % de lo que vemos y s\u00f3lo el 1 % de lo que tocamos. La conclusi\u00f3n de este estudio aplicado a las t\u00e9cnicas de venta es que los <strong>olores<\/strong> pueden <strong>aumentar las ventas de un producto o servicio<\/strong> hasta en un\u00a0<\/span><strong style=\"background-color: transparent;\">40 %. <\/strong><span style=\"background-color: transparent;\">Por ejemplo el olor a caf\u00e9, a pan reci\u00e9n hecho, a palomitas&#8230; estimulan nuestro apetito y nos incitan a comprar. O \u00bfpiensas que es casual que percibas algunos de estos olores cuando entras en un centro comercial?<\/span><\/p>\n<p><!--more--><\/p>\n<div class=\"hs-responsive-embed hs-responsive-embed-youtube\"><iframe class=\"hs-responsive-embed-iframe\" src=\"\/\/www.youtube.com\/embed\/0klQnTscgRs\" width=\"560\" height=\"314\" allowfullscreen=\"allowfullscreen\" data-service=\"youtube\"><\/iframe><\/div>\n<h2><span style=\"background-color: transparent;\">Olor y estado de \u00e1nimo<\/span><\/h2>\n<p><span style=\"background-color: transparent;\">El <strong>olor<\/strong> puede hacer mucho m\u00e1s: influye en nuestro estado de \u00e1nimo, evoca recuerdos, im\u00e1genes, sonidos, sensaciones positivas y juega un papel determinante en la atracci\u00f3n entre sexos \u00a1incluso aunque sea tan sutil que no lo\u00a0percibamos!<\/span><\/p>\n<h2>Odotipo: el olor de marca<\/h2>\n<p>Muchas marcas tienen productos reconocibles por el aroma: <strong>Magno, Moussel de Legrain,\u00a0Cola-Cao<\/strong>&#8230; Otras como\u00a0<strong>Zara Home<\/strong> o <strong>Stradivarius<\/strong>, han creado su propio\u00a0olor\u00a0para sus puntos de venta. Sin embargo, la mayor\u00eda se han olvidado del poder del olfato y a\u00fan no cuentan con un <strong>odotipo<\/strong> en su identidad corporativa, un elemento que empieza a cobrar fuerza en las <strong>estrategias de marketing<\/strong>. Para algunas marcas, su elecci\u00f3n es tan importante como la de los colores del logotipo o el naming de su negocio.<span style=\"background-color: transparent;\">\u00a0<\/span><\/p>\n<div class=\"hs-responsive-embed hs-responsive-embed-youtube\"><iframe class=\"hs-responsive-embed-iframe\" src=\"\/\/www.youtube.com\/embed\/G-LZ9bx2vqs\" width=\"560\" height=\"314\" allowfullscreen=\"allowfullscreen\" data-service=\"youtube\"><\/iframe><\/div>\n<p><span style=\"background-color: transparent;\">Si es tu caso, ponte las pilas. Cient\u00edficos japoneses ya han desarrollado\u00a0prototipos para <\/span><strong style=\"background-color: transparent;\">compartir olores por internet<\/strong><span style=\"background-color: transparent;\">. \u00bfEst\u00e1s preparado? Como te hemos contamos en este <\/span><a style=\"background-color: transparent;\" href=\"https:\/\/arrontesybarrera.com\/creatibo\/creatividad-y-marketing-experiencial\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>post<\/strong><\/a><span style=\"background-color: transparent;\">, el marketing experiencial persigue convertir en experiencias \u00fanicas la manera de relacionarse de la marca con sus consumidores y, en este sentido, el olor es un arma muy poderosa.<\/span><\/p>\n<p><span style=\"background-color: transparent;\">En <\/span><strong><a href=\"https:\/\/arrontesybarrera.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Arrontes y Barrera<\/a><\/strong><span style=\"background-color: transparent;\"> podemos\u00a0asesorarte a la hora de a crear o elegir el aroma que necesita tu marca para generar sensaciones que ayuden a incrementar las ventas de tu producto o servicio. No olvides que, cuando se trata de construir una identidad corporativa, todos los elementos que la forman deben estar cuidadosamente elegidos y coherentemente combinados.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>No, no nos estamos poniendo cursis ni te vamos a preguntar a qu\u00e9 huelen las nubes pero si nuestro post comienza con esta pregunta es porque, el olor de marca es importante y, desafortunadamente, el olfato es un sentido infravalorado, y m\u00e1s en el mundo del marketing. Olor y ventas Seg\u00fan un estudio de la [&hellip;]<\/p>\n","protected":false},"author":17,"featured_media":9879,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[38],"tags":[18,127,214,215],"class_list":["post-9649","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding","tag-branding","tag-estrategia-de-branding","tag-odotipo","tag-olor-de-marca"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00bfCu\u00e1l es el olor de marca de tu negocio? - Creatibo<\/title>\n<meta name=\"description\" content=\"El olfato es un sentido infravalorado, y m\u00e1s en el mundo del marketing. 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