{"id":15185,"date":"2023-10-11T14:01:22","date_gmt":"2023-10-11T12:01:22","guid":{"rendered":"https:\/\/arrontesybarrera.com\/creatibo\/?p=15185"},"modified":"2023-10-11T14:01:23","modified_gmt":"2023-10-11T12:01:23","slug":"fooh-fake-ads-en-exterior","status":"publish","type":"post","link":"https:\/\/arrontesybarrera.com\/creatibo\/fooh-fake-ads-en-exterior\/","title":{"rendered":"FOOH: fake ads en exterior"},"content":{"rendered":"<div style=\"margin-top: 0px; margin-bottom: 0px;\" class=\"sharethis-inline-share-buttons\" ><\/div>\n<p>\u00bfPublicidad exterior, sin apenas coste y viral? El sue\u00f1o de cualquier marca. Solo hay un problema: es \u201cun trucho\u201d. Se llama FOOH y es la tendencia de publicidad exterior falsa que triunfa en redes por su realismo, creatividad y espectacularidad. Sin embargo, \u00bfpodr\u00eda ser real? Descubre las posibilidades.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u00bfQu\u00e9 es FOOH?<\/h2>\n\n\n\n<p>El&nbsp;<strong>FOOH Advertising,&nbsp;<\/strong><strong>llamado as\u00ed por<\/strong><strong>&nbsp;<\/strong><strong>sus siglas en ingl\u00e9s, Fake Out Of Home,<\/strong>&nbsp;es un nuevo tipo de publicidad exterior que genera experiencias inmersivas incre\u00edbles para captar la atenci\u00f3n y generar respuestas emocionales, participaci\u00f3n y conversaci\u00f3n en redes sociales. Sin embargo, estos anuncios tan realistas y aparentemente aut\u00e9nticos, nunca existieron. Aunque s\u00ed podr\u00edan haberlo hecho y, de ah\u00ed su gran \u00e9xito.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">El origen: el artista&nbsp;<a href=\"https:\/\/www.instagram.com\/origiful\/?hl=es\" target=\"_blank\" rel=\"noreferrer noopener\">Ian Padgha<\/a><\/h2>\n\n\n\n<p>La obra de este artista se centra en \u201chacer v\u00eddeos po\u00e9ticamente surrealistas y divertidos\u201d mediante Im\u00e1genes Generadas por Ordenador&nbsp;(<strong>CGI<\/strong>)&nbsp;sobre cosas que le gustar\u00eda ver en el mundo: por ejemplo sillas voladoras en la punta de la Torre Eiffel, tapas cl\u00e1sicas de la gastronom\u00eda espa\u00f1ola circulando por la Plaza de Cibeles, etc.&nbsp;<\/p>\n\n\n\n<p>Tambi\u00e9n tiene piezas protagonizadas por marcas, como por ejemplo: los coches de&nbsp;<strong>Hyundai<\/strong>, los zapatos de&nbsp;<strong>Re\/Done<\/strong>, las hamburguesas de&nbsp;<strong>Goiko&nbsp;<\/strong>o las joyas de&nbsp;<strong>Tiffany &amp; Co<\/strong>. Obras que al ser compartidas en redes sociales por las propias marcas y sus responsables, han ganado notoriedad y abierto el debate sobre su veracidad y uso publicitario.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Los bolsos de&nbsp;Jacquemus, en Par\u00eds<\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"\ud83d\udc5c INVASI\u00d3N DE CARTERAS GIGANTES\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/fhpOn_i1lPU?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Ventajas FOOH&nbsp;para las marcas:<\/h2>\n\n\n\n<p>La publicidad FOOH tiene dos atractivos: su capacidad para ofrecer im\u00e1genes impresionantes y la intriga sobre si su origen es real o ciencia ficci\u00f3n.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Creatividad ilimitada:<\/strong>&nbsp;La publicidad FOOH presenta ciertas ideas muy interesantes para las marcas. Al final no importa tanto el formato, o si se hizo con 3D, sino la idea que hay detr\u00e1s. Muchas de estas acciones de exterior podr\u00edan ser reales, lo que&nbsp;est\u00e1&nbsp;revolucionado la publicidad exterior tradicional y multiplicado su alcance, ya que demuestra hasta d\u00f3nde se puede llegar con la tecnolog\u00eda adecuada.<\/li>\n\n\n\n<li><strong>Impacto:<\/strong>&nbsp;Aunque de momento sean fake, la sensaci\u00f3n de asombro y entusiasmo en el panorama publicitario y en las redes sociales es evidente.&nbsp;Estas creatividades llaman la atenci\u00f3n y diferencian a las marcas, la gente se siente atra\u00edda y da me gusta, compartiendo y comentando sobre el contenido y aumentando la participaci\u00f3n en redes sociales.&nbsp;<\/li>\n\n\n\n<li><strong>Complicidad con el p\u00fablico:<\/strong>&nbsp;El fen\u00f3meno FOOH tiene un giro divertido que busca la complicidad del p\u00fablico al preguntarse si lo que est\u00e1n viendo es genuino o es una ilusi\u00f3n \u00f3ptica.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Maybelline y las pesta\u00f1as del metro en New York y el autob\u00fas en Londres<\/h3>\n\n\n<blockquote class=\"instagram-media\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/CucsLrCqRf4\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\">\n<div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/reel\/CucsLrCqRf4\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener\"> <p><\/p>\n<div style=\" display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">Ver esta publicaci\u00f3n en Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<\/a><p><a href=\"https:\/\/www.instagram.com\/reel\/CucsLrCqRf4\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener\"><\/a><\/p>\n<p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/reel\/CucsLrCqRf4\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\" rel=\"noopener\">Una publicaci\u00f3n compartida por Ian Padgham (@origiful)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p> <script async=\"\" src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Menor coste:<\/strong>&nbsp;La publicidad exterior simulada puede resultar&nbsp;mucho&nbsp;<strong>menos costosa<\/strong>&nbsp;que una valla publicitaria real o una lona en una ubicaci\u00f3n destacada de una gran ciudad. Adem\u00e1s, as\u00ed&nbsp;tambi\u00e9n&nbsp;se<strong> <\/strong>evita pedir permisos especiales, normativas de seguridad y las propias leyes de la f\u00edsica.&nbsp;<\/li>\n\n\n\n<li><strong>Mayor viralidad<\/strong>: Debido en parte a su componente surrealista, ficticio y a su capacidad de sorprender. Adem\u00e1s, solo por el debate de si \u00bfes real o es falso?, que genera engagement, ya se justifica la inversi\u00f3n en este nuevo formato para muchas marcas.<\/li>\n\n\n\n<li><strong>Testing para acciones reales:&nbsp;<\/strong>El FOOH tambi\u00e9n se puede utilizar a modo de prueba, para ver si una idea o concepto funciona y tiene la repercusi\u00f3n esperada antes de, por ejemplo, llevar a cabo una instalaci\u00f3n real en la calle.&nbsp;Por ejemplo, si una marca como<strong> Apple<\/strong> est\u00e1 pensando en hacer una instalaci\u00f3n gigante en Nueva York, antes de invertir y obtener los permisos, puede hacer un v\u00eddeo y comprobar f\u00e1cilmente c\u00f3mo responder\u00eda la audiencia.&nbsp;<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Barbie gigante en Dubai<\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Barbie gigante se pasea por las calles de Dub\u00e1i\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/HWQMjt0woFA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Riesgos de FOOH para las marcas:&nbsp;<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Confusi\u00f3n:&nbsp;<\/strong>La publicidad lleva d\u00e9cadas usando animaciones o ilustraciones para comunicar, y el <strong>FOOH<\/strong> no difiere demasiado de ellas.&nbsp;Sin embargo,&nbsp;este formato no se interpreta como ficci\u00f3n publicitaria de la misma forma que cuando se utilizan medios como el cine y la televisi\u00f3n. El p\u00fablico est\u00e1 menos acostumbrado a ver ficci\u00f3n en exterior y redes sociales, por lo que se puede confundir con la realidad.<\/li>\n\n\n\n<li><strong>Falta de autenticidad:&nbsp;<\/strong>Si no se hace bien, puede suponer riesgos en t\u00e9rminos de reputaci\u00f3n de marca o credibilidad. Pero si se hace bien y con transparencia es un juego divertido entre la marca y el consumidor que funciona porque cuando descubren que no es real, piensan que s\u00ed podr\u00eda serlo.<\/li>\n\n\n\n<li><strong>Saturaci\u00f3n:&nbsp;<\/strong>Como cualquier otra tendencia o moda, pod\u00eda llegar a cansar si se usa en exceso. Aqu\u00ed es donde la originalidad y la creatividad tienen un papel fundamental para tu marca.<strong><\/strong><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Adidas en el Obelisco en Argentina<\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Incre\u00edble publicidad de Adidas en el obelisco usando CGI!!\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/axVlaadBEbE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">\u00bfFOOH es publicidad enga\u00f1osa?<\/h2>\n\n\n\n<p>Creemos que no. Sin embargo, al crear contenido que parezca real, pero que no lo sea, se pueden generar malentendidos e incluso acusaciones de enga\u00f1o.&nbsp;<\/p>\n\n\n\n<p>Seg\u00fan la normativa espa\u00f1ola y europea, la publicidad debe regirse por un principio de veracidad y prohibici\u00f3n de la publicidad enga\u00f1osa respecto al mensaje y el producto que promociona, es decir, que los anuncios no enga\u00f1en ni inciten a error respecto al art\u00edculo que publicitan.&nbsp;<\/p>\n\n\n\n<p>Otra cosa es la creatividad y la publicidad en s\u00ed misma,&nbsp;sobre la que la ley no dice nada&nbsp;y que puede utilizar diferentes recursos para transmitir un mensaje.&nbsp;Por lo tanto, nada impide utilizar este recurso creativo. Adem\u00e1s, y para que las marcas sean totalmente transparentes, con indicar que se trata de <strong>contenido CGI<\/strong> ya no tendr\u00edan ning\u00fan problema para mantener la confianza del p\u00fablico.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">L\u2019Or\u00e9al y el nuevo l\u00e1piz de labios l\u00edquido<\/h3>\n\n\n\n<p><\/p>\n\n\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/CwxHjNrIZS3\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\">\n<div style=\"padding: 16px;\">\n<div style=\"display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\">&nbsp;<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\">&nbsp;<\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\">&nbsp;<\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\">&nbsp;<\/div>\n<div style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\">&nbsp;<\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">Ver esta publicaci\u00f3n en Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\">&nbsp;<\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\">&nbsp;<\/div>\n<div style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\">&nbsp;<\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\">&nbsp;<\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\">&nbsp;<\/div>\n<div style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\">&nbsp;<\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\">&nbsp;<\/div>\n<div style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\">&nbsp;<\/div>\n<div style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\">&nbsp;<\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\">&nbsp;<\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\">&nbsp;<\/div>\n<\/div>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\"><a style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\" href=\"https:\/\/www.instagram.com\/reel\/CwxHjNrIZS3\/?utm_source=ig_embed&amp;utm_campaign=loading\" target=\"_blank\" rel=\"noopener\">Una publicaci\u00f3n compartida de L&#8217;Or\u00e9al Paris Official (@lorealparis)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p><script async=\"\" src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n\n\n<h2 class=\"wp-block-heading\">\u00bfEst\u00e1 cambiando la publicidad exterior?<\/h2>\n\n\n\n<p>En general, toda la publicidad est\u00e1 evolucionando a un ritmo sin precedentes, impulsada por los avances tecnol\u00f3gicos y la demanda de contenido innovador y creativo por parte del p\u00fablico.&nbsp;<\/p>\n\n\n\n<p>El FOOH solo es el comienzo de todo lo que puede llegar a hacer tu marca: experiencias visuales \u00fanicas, viajes virtuales, demostraciones interactivas, v\u00eddeos hiperrealistas, etc.&nbsp;&nbsp;Las posibilidades son ilimitadas y cada vez ser\u00e1 m\u00e1s f\u00e1cil producir ideas y m\u00e1s dif\u00edcil separar la realidad y creatividad, aunque como sucede con todas las tendencias, con el&nbsp;<strong>FOOH Advertising<\/strong>&nbsp;habr\u00e1 que esperar a ver c\u00f3mo va evolucionando en el futuro.<\/p>\n\n\n\n<p>\u00bfQu\u00e9 te ha parecido este nuevo formato? Quiz\u00e1 te resulte arriesgado, pero sin duda est\u00e1 dando excelentes resultados y entra dentro de la creatividad que en&nbsp;<a href=\"https:\/\/arrontesybarrera.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Arrontes y Barrera<\/strong><\/a><strong>&nbsp;<\/strong>queremos poner en la publicidad exterior y en los contenidos para tu marca, Ll\u00e1manos y lo hablamos.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00bfPublicidad exterior, sin apenas coste y viral? El sue\u00f1o de cualquier marca. Solo hay un problema: es \u201cun trucho\u201d. Se llama FOOH y es la tendencia de publicidad exterior falsa que triunfa en redes por su realismo, creatividad y espectacularidad. Sin embargo, \u00bfpodr\u00eda ser real? Descubre las posibilidades. \u00bfQu\u00e9 es FOOH? El&nbsp;FOOH Advertising,&nbsp;llamado as\u00ed por&nbsp;sus [&hellip;]<\/p>\n","protected":false},"author":17,"featured_media":15191,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19],"tags":[1301,174,169,61,1297,1300,1298,1299],"class_list":["post-15185","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-creatividad","tag-contenidos-para-rrss","tag-estrategia-creativa","tag-estrategia-de-contenidos","tag-estrategia-de-marca","tag-fake-ads","tag-publicidad-cgi","tag-publicidad-exterior-falsa","tag-publicidad-generada-por-ordenador"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>FOOH: fake ads en exterior - Creatibo<\/title>\n<meta name=\"description\" content=\"\u00bfPublicidad exterior, sin apenas coste y viral? El sue\u00f1o de cualquier marca. 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